Words that Work, Words that Don’t
“A lie gets halfway around the world before the truth has a chance to get its pants on.” – Winston Churchill What is said: “I’m lovin’ it.” “Can you hear me now?” “Melts in your mouth, not in your hand.” What you hear: McDonald’s, Verizon, M&M’s. As pollster and word specialist Frank Luntz points out in his book “Words...
July 24, 2009