The $100 Million Commercial
Super Bowl ad space is always enormous. This year, a 30-second commercial slot cost approximately $7 million, and that doesn’t include creative and production costs for the commercial itself! (Budweiser spends roughly 11-19 million in creative and production costs—if they don’t use a celebrity—but hey, it’s beer.) But look at what advertisers are getting: 121.1 million potential buyers across platforms...
March 13, 2025